Burger island game on 500000 games6/21/2023 Partnering with gamers is providing marketers with a huge opportunity. Lupo-are partnering with major non-endemic brands like Gillette, All State, and Postmates, to bring an authentic voice through entertainment and ultimately drive brand affinity to their millions of followers. But there is a whole other market out there in terms of social influencers, that marketers have yet to completely grasp.Īll hail the gamers Streamers are pulling in $20,000-$500,000 a month from subscriptions and donations, which means they’ve figured out how to monetize their communities.įor brands looking to get the biggest bang for their buck in terms of influencers, the world of gaming influencers is still a relatively untapped resource, especially for non-endemic brands looking to make deeper connections with their customers.įor example, content creators and professional streamers such as DrDisrespect, Pokimane, and Dr. From YouTube to Instagram, and everything in between, brands have been partnering with influencers for years to elevate their products and services to their dedicated-and most importantly, trusting-fanbases.
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